Arlene Alexander - 2026 WNBF Kelowna New YOU Category Winner
Showing up and trying your best on those hard days are easier said than done but consistency and commitment over time will will eventually give you positive results.
Our brand is about empowering ALL fitness levels to achieve ultimate transformation through a POSITIVE MINDSET, all while offering QUALITY fabric products to support your exercises.
Our Mission is to spread the Positive Mindset and passion for the fitness enthusiast through Quality products and designs.











At I AM FITNESS, we take great pride in being a brand trusted for fitness transformation. Our passion for helping people of all fitness levels achieve their goals drives us forward. It’s not just about the quality of our products; it’s about the trust we’ve earned from countless individuals who have experienced incredible results while wearing our brand.

Unleash Your Potential: Embrace the Power of Transformation!
Showing up and trying your best on those hard days are easier said than done but consistency and commitment over time will will eventually give you positive results.
It’s 1 million percent worth never giving up on because when you finally get to the other side, and can look back on everything you overcame, it’s a win that...
And I also used this moment on stage to declare that once and for all ' IM NOT BIG' , I am beautiful! - Christine Fenton